Client
Location
Services
St. Regis
Hong Kong
Full Video Production
The St. Regis Bar
Luxury & Lifestyle
The commercial is a mood video that has the atmosphere of a classy jazz club filled with luxuries and beautiful people that one can only dream of. An unlikely trio of friends meet for a rendezvous to escape the real world.
The idea was to create a fantasy landscape filled with extravagant drinks, champagnes and the sound of jazz sprinkled in the ambience. A stylish world you wish to never leave.
We went for a realism approach where three stylish friends are meeting at St. Regis bar, there is no dialogue throughout the video, instead, narrated through looks and glances that would be enough to signify a message.
We also incorporated moments of more posed / fashion shots accompanied with the narrative, we want it to feel like half a fashion film.
