Client
Agency
Location
Services
Audemars Piguet
Prestige
Hong Kong
Full Video Production
Audemars Piguet - Mini Royal Oak Launch Campaign
Luxury & Lifestyle
Audemars Piguet is commemorating the release of their new Mini Royal Oak Series, designed specifically for women. Prestige has enlisted our services to develop a mini campaign inspired by the iconic TV show "Sex and the City," featuring four sophisticated women announcing the launch of the watch collection with subtle innuendos.
To capture the essence of a television show format, our production strategy emphasizes static shots captured on tripods, mirroring the aesthetic of early 2000s TV programs that favored stability over dynamic camera movements.
A simple split-screen animation will be employed to depict the four women engaging in conversation and introducing the watch launch event.
The visual style of the campaign showcases the women in a glamorous and stylish setting.
The use of static shots and split-screen animations will enhance the narrative while maintaining a focus on the characters and the elegance of the Mini Royal Oak Series.
The overall aesthetic will exude luxury and chic appeal, in line with the brand's image.
The campaign centers around four distinct female characters, each embodying unique personalities.
The tone of the campaign is intended to be sassy, playful and confident reminiscent of the iconic TV show.