Client Nike x Clot
Location Hong Kong
Services Cinematography

NIKE x CLOT ā€œK.O.Dā€ Air Max

Fashion

The collaboration between CLOT and Nike, embodied in the CLOT x Nike Air Max 1 ā€œKiss of Death,ā€ represents a fusion of Eastern and Western cultures. This exclusive release draws inspiration from the ancient concept of ā€œQi,ā€ emphasizing the belief that specific acupuncture points on the sole of the feet can potentially yield therapeutic benefits when stimulated.

Our concept for the film showcases the expertise of a reflexologist as they work to restore balance and relaxation to a client exhibiting signs of disrupted "qi" (or life energy).

The narrative follows the reflexologist as they identify specific pressure points using the base of the shoes.

To create a lighthearted and engaging tone, we incorporated creative visual elements such as crash zooms and exaggerated facial expressions, which add a touch of humor to the piece without detracting from the concept.

Previous
Previous

NCDA - Timber House

Next
Next

Michael Lau - In the Garden