Client Nike x Clot
Location Hong Kong
Services Cinematography

NIKE x CLOT “K.O.D” Air Max

Fashion

The collaboration between CLOT and Nike, embodied in the CLOT x Nike Air Max 1 “Kiss of Death,” represents a fusion of Eastern and Western cultures. This exclusive release draws inspiration from the ancient concept of “Qi,” emphasizing the belief that specific acupuncture points on the sole of the feet can potentially yield therapeutic benefits when stimulated.

Our concept for the film showcases the expertise of a reflexologist as they work to restore balance and relaxation to a client exhibiting signs of disrupted "qi" (or life energy).

The narrative follows the reflexologist as they identify specific pressure points using the base of the shoes.

To create a lighthearted and engaging tone, we incorporated creative visual elements such as crash zooms and exaggerated facial expressions, which add a touch of humor to the piece without detracting from the concept.

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