Client The Macallan
Location Hong Kong
Services Full Video Production
THE MACALLAN - MAKE THE CALL
Food & Beverage
The Make the Call series presents stories of prominent figures who have achieved success through decisive actions. In this episode, we focused on the journey of Betty Ng, a self-made architect who carved her own path in a male-dominated industry.
The video delved into Betty’s thought process, the challenges she faced, and the resilience she exhibited in her journey. We highlight the reality that as a woman, each hurdle she surmounted was even more significant given the industry’s gender imbalance.
“I’m an architect. I’m not a female architect, and I think that is very important.”
The Macallan brand presence was subtly incorporated throughout the video. Our aim was not to hard sell the product, but to align it with stories of determination, perseverance, and success.
We sought to inspire viewers with Betty’s story.
“Trial and error is an intrinsic part of Architecture”