Client
Location
Services
HKJC
Hong Kong
Full Video Production
Jockey Club - A Dining Destination
Food & Beverage
The Hong Kong Jockey Club, known for its entertainment offerings and rich history in the city, aims to reposition itself as a destination for dining and social gatherings, in addition to its traditional role as an entertainment hub centered around the racecourse.
The video highlights the dining aspect of the Jockey Club while integrating glimpses of the racecourse in a subtle and cohesive manner.
By featuring vignettes of chefs preparing meals with hints of the racecourse in the background, the video captures the essence of both worlds.
The video features overhead bird's eye angle shots to showcase the variety and abundance of food available at the Jockey Club.
This visual approach allows for maximum exposure of the ingredients and dining experiences without compromising on aesthetics.
The cinematography was carefully crafted to highlight the culinary offerings of the Jockey Club while maintaining a visually engaging and appealing presentation.
The target audience for this video is the 30-40 age range, working professionals seeking a social and dining experience at the Jockey Club.
Talents were carefully selected to reflect this demographic, with a focus on individuals who are clean-cut, presentable, and relatable to the core audience.
