Client
Agency
Location
Services
Bakehouse
Capsule48
Hong Kong
Cinematography / Editing
BAKEHOUSE - BREAD PANTRY
Food & Beverage
Bread Pantry by Bakehouse approached with the task of creating a brand video and an instructional video. The dual project was an exciting opportunity to highlight their brand ethos and provide some practical guidance to their customers.
The concept of the brand video was a “love letter to bread”, celebrating the diversity and beauty of bread, in all its shapes, sizes, and imperfections, much like Bakehouse being a neighborhood bakery that radiates joy and humility.
We utilized natural sunlight complemented with book lighting for a naturalistic feel. An upbeat soundtrack further emphasized the light-hearted and welcoming nature of the brand.
The instructional video was inspired by the engaging social videos popular on platforms like YouTube shorts and TikTok.
