In order to bring the concept to life, we decided on a mixed media approach, combining cinema camera footage with the nostalgic feel of a retro handycam. The fusion of styles resulted in an engaging visual language that captures the brand’s edgy street vibe.

A key feature of this film was the dynamic camera work. We ensured that the camera almost never remained static. This approach brought a sense of motion that echoes the kinetic energy of bustling Hong Kong.