Client
Location
Services
HKU Business School
Hong Kong
Full Video Production
HKU - iCube Brand Video
Education
HKU Business School seeks to create a compelling brand video showcasing their innovative iCube space, a central hub connecting global centers and fostering collaboration between the corporate sector, NGOs, and academia. The video will highlight the diverse perspectives of three key players within iCube: the professional, the professor, and the student. Through their stories, the video aims to capture the essence of collaboration, innovation, and impact within the iCube ecosystem.
“To Inspire and Create Shared Value.”
The video will be approached with a focus on storytelling, capturing the essence of iCube through the experiences of the key players.
The narrative will be divided into three segments, each focusing on a different perspective: the professional making waves in the corporate world, the professor shaping future talents, and the student embodying the potential of tomorrow. The tone will be mature and grounded, with a filmic quality that enhances the authenticity and cinematic storytelling of the video.
The visual style of the video features steady camera movements and carefully crafted scenes to create a true-to-life tone, we wanted to avoid it looking too much like a documentary, a fine line we made sure not to cross.
A steadycam / Gimbal was employed to elevate the storytelling and immerse viewers in the world of iCube, allowing us to highlight impactful moments with more drastic camera movement.
The aim is to create a visually engaging and compelling narrative with characters weaving through spaces seamlessly.
