The primary objective of this video is to spotlight HSBC's partnership with M+, a renowned contemporary art and museum organization in Hong Kong, highlighting the convergence of the banking and art worlds. Our goal is to demonstrate that these two seemingly disparate entities can not only coexist but also harmonize, ultimately contributing to the vitality of the city.

By showcasing this alliance, we aim to illustrate that HSBC's involvement in the art world is more than a mere sponsorship; it is a strategic move that recognizes the synergies between creative expression and financial innovation, ultimately enriching the cultural landscape of Hong Kong.